Keira & Ellen share a love for a good time, a great drink, and a fantastic holiday. Keira (the ultimate planner) curated special holiday gift packs for their girls trip, including a few hangover essentials she'd discovered through meticulous research. These items proved to be a lifesaver, but they noticed a gap in the market: no one was offering hangover kits with products that work and a vibe that sparks joy when you open it.

Inspired by this, they decided to create their own solution. On a 13 hour road trip, they brainstormed and came up with the idea for Next Day Bestie. They envisioned a brand that would offer a curated range of hangover products that work, paired with extras that make recovery fun. Right there in the car, they made the business plan and even registered the ABN. With a shared passion for making sure people never miss a moment, Next Day Bestie was born.